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eBay Launches an Authenticity Guarantee to Weed Out Fake Sneakers

Your chances of purchasing a dupe just decreased.

  • Your chances of buying fake Alphaflys from eBay are about to decrease, because the website is now rolling out a program that will authenticate sneakers.
  • Currently, the shoes eligible for an Authenticity Guarantee through the program are Yeezy and Jordan sneakers, in new condition, listed in the men’s or women’s athletic shoe categories and sold for $200 or more.
  • Acording to a press release, the program will expand to all new and pre-owned collectible sneakers sold on eBay for more than $100 in the United States in early 2021.

We’ve all been there—eagerly waiting online for the newest Nike Alphafly, Vaporfly, or custom Adidas Ultraboost collection to drop, but the site freezes, and you can’t get your hands on the kicks you want.

But you need those sneakers. So naturally the next step is to scour eBay for a resale pair that will inevitably be marked up. You also know you’re going to run an additional risk of receiving a fake.

Some good news here—your chances of buying a fake Alphafly are about to decrease. eBay is now rolling out its authenticity guarantee program, which will make sure your shoes are legit.

According to eBay, after a shoe is sold, the seller will ship the item to a facility where the sneaker will be inspected by a team of independent “authenticators” before being sent to the buyer. From there, sneakers will be sent to the buyer with expedited shipping, and the buyer will be given proof of authentication.

[The 2021 Runner’s World Calendar features gorgeous photos, monthly motivation, and tips to inspire your running all year long.]

The Authenticity Guarantee protects the seller, too. If the seller offers returns, the shoe gets shipped back to the authentication center where the condition of the shoes is verified before return to the seller.

Currently, the program inspects all Yeezy and Jordan sneakers, in new condition, listed in the men’s or women’s athletic shoe categories and sold for $200 or more. According to a press release, the program will expand to all new and pre-owned collectible sneakers sold on eBay for over $100 in the United States.

Your chances of purchasing a dupe just decreased.

TUK Black Canvas Weed VLK Sneaker

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These dope sneakers will take you higher and higher. Vegan-friendly black canvas upper complete with pot leaf design on the sole and red, yellow, green interlace detail. TUK creepers, boots and sneakers are made to last. Like forever. We make them in the old school "shoey" way but this makes them fit nice and snug. S ]]>